Annual increase in visitation and attendance at events.
Broader visitor demographics.
Expanded volunteer base.
New events and programs.
Expanded community participation and support.
Expanded casino attendance.
Increased corporate, agency, and attraction partnerships and collaborations.
Implementation and expansion of cross-marketing between Boot Hill Casino and
Resort and downtown retail and attractions.
Expanded donor base.
Increased public and private funding.
Increased sales and bed tax revenue.
Positive and increased gaming revenue.
Increased in-kind support for projects and attractions.
Increased number of capital projects and infrastructure improvements.
New and expanded downtown tourism-related businesses and services.
Increased number of tourism-related jobs.
More positive visitor feedback.
Improvements in visitor/hospitality services.
Increased downtown activity.
Increase in number of restored and rehabilitated historic buildings.
Expanded media coverage.
Expanded web presence and feedback.
Increased number of positive online comments.
Expanded use of appropriate and relevant digital technology and user feedback.
Dodge City/Ford County, KS, Master Tourism Plan On-line