Our Western Heritage

Our Western Heritage
Front Street, Dodge City, circa 1879

Friday, March 27, 2009

Dodge City/Ford County Master Tourism Plan: how to measure success

Here's the check list that Heberling Associates Inc. say should be used to measure the success of the new Dodge City/Ford County Master Tourism Plan, the new arts & tourism director position and the community putting it all into action.

􀁸 Annual increase in visitation and attendance at events.
􀁸 Broader visitor demographics.
􀁸 Expanded volunteer base.
􀁸 New events and programs.
􀁸 Expanded community participation and support.
􀁸 Expanded casino attendance.
􀁸 Increased corporate, agency, and attraction partnerships and collaborations.
􀁸 Implementation and expansion of cross-marketing between Boot Hill Casino and
Resort and downtown retail and attractions.
􀁸 Expanded donor base.
􀁸 Increased public and private funding.
􀁸 Increased sales and bed tax revenue.
􀁸 Positive and increased gaming revenue.
􀁸 Increased in-kind support for projects and attractions.
􀁸 Increased number of capital projects and infrastructure improvements.
􀁸 New and expanded downtown tourism-related businesses and services.
􀁸 Increased number of tourism-related jobs.
􀁸 More positive visitor feedback.
􀁸 Improvements in visitor/hospitality services.
􀁸 Increased downtown activity.
􀁸 Increase in number of restored and rehabilitated historic buildings.
􀁸 Expanded media coverage.
􀁸 Expanded web presence and feedback.
􀁸 Increased number of positive online comments.
􀁸 Expanded use of appropriate and relevant digital technology and user feedback.

Dodge City/Ford County, KS, Master Tourism Plan On-line

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