Our Western Heritage

Our Western Heritage
Front Street, Dodge City, circa 1879

Friday, March 27, 2009

Dodge City/Ford County Master Tourism Plan: $103,000 Answers

Here's the meat of the Heritage Tourism Plan for Dodge City and Ford County, Kansas -- not Heberling Associates, Inc. fault that it reads almost the same as the study done in early 1990s and in about 2004 -- paid for again -- these are obvious points:

􀁸 To recognize tourism in general as a powerful economic development tool for the community and the region.
􀁸 To enhance visitor satisfaction.
􀁸 To integrate tourism into the social and economic life of the region.
􀁸 To enhance history and the arts as opportunities for heritage tourism and economic development.
􀁸 To promote a sustainable High Plains environment as a significant component of a visitor marketing and promotional plan.
􀁸 To effectively promote and market the region’s unique visitor assets.
􀁸 To create lively and educational experiences for visitors of all ages and backgrounds.
􀁸 To enhance the tourism infrastructure.
􀁸 To implement needed wayfinding and informational strategies and an integrated
system of logistical links and connections among visitor venues.
􀁸 To be accessible to a diverse local, national, and global market.
􀁸 To create experiences and the opportunities for discovery about the region and its natural, historic, and cultural setting.

And they add:

A reasonable degree of public funding for attractions in the current economic environment and beyond is a wise investment in regional economic development and an expanded visitor industry.

Dodge City/Ford County, KS, Master Tourism Plan On-line

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