To recognize tourism in general as a powerful economic development tool for the community and the region.
To enhance visitor satisfaction.
To integrate tourism into the social and economic life of the region.
To enhance history and the arts as opportunities for heritage tourism and economic development.
To promote a sustainable High Plains environment as a significant component of a visitor marketing and promotional plan.
To effectively promote and market the region’s unique visitor assets.
To create lively and educational experiences for visitors of all ages and backgrounds.
To enhance the tourism infrastructure.
To implement needed wayfinding and informational strategies and an integrated
system of logistical links and connections among visitor venues.
To be accessible to a diverse local, national, and global market.
To create experiences and the opportunities for discovery about the region and its natural, historic, and cultural setting.
And they add:
A reasonable degree of public funding for attractions in the current economic environment and beyond is a wise investment in regional economic development and an expanded visitor industry.
Dodge City/Ford County, KS, Master Tourism Plan On-line